Who we are, and our values

Our expertise, network, and ability to translate the customer´s needs into practical solutions together with our partners, is the company´s DNA.

CEO and founder Rune Jomaas

    Watchbird® Developed in Norway

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    Our values


    Honesty is the cornerstone value of our mode of operation. No legacy is so rich as honesty, and it helps us reducing the level of misunderstanding, doubt, and energy-consuming processes. Our culture is founded on this principle and our team, partners, military and civilian customers and investors should feel secure and trust in our collaboration and deliveries.

    "No legacy is so rich as honesty."
    William Shakespeare


    Nothing is impossible, it just takes more time, belief and energy, reaching the impossible within our dreams, goals, and perspectives. Working with professional partners, customers and investors requires patience, strategic eyes, a degree of fearlessness, tempo, and prosperous networking. We work daily in this transforming environment, challenging the impossible and are inspired by the demanding processes and highly qualified counterparts.

    "When something is important enough, you do it even if the odds are not in your favor.”
    Elon Musk


    Thoroughness characterizes our work and habits. We always seek to confront perception with reality. Real insight, observations, hard data and documentation are key for all our products and services. Every task we complete is a portrait of the persons involved and we seek to deliver our products with quality, pride and dignity.

    The values are our moral compass that guides our development and decision-making process.


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      Rune Jomaas
      CEO and founder
      Watchbird AS

      More than 30 years’ experience as head of different military and civilian organizations, worked and studied in an international environment. Master of Art in International/military studies, Bachelor of Economy and Master of Management in leadership and strategy. Former colonel and CEO from different companies with experience in strategic, operational and R&D work in a military and civilian industrial framework.

      “After a decade restructuring and leading companies, my dream has been to build a company based on our values with a team of colleagues dedicated to our mission, developing military and civilian solutions which can make a difference for those exposed to our ideas. Our technology protects our customers.”

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      Hans Petter Grette
      COO and founder
      Watchbird AS

      MSc Business Administration, Norwegian Business School (BI), AGSIM – Thunderbird, Arizona, USA and Insead executive management courses, Fontainebleau, France. 30 years of top management experience from large corporations, scale-ups and start-ups. Vast civilian innovation and R&D experience, holistic insight and user needs understanding, prototyping, testing, product management and production. business strategy, marketing, sales and scaling.

      “My passion is innovation! Using my ability to combine a real user need with new technology/methods – crating solutions for a better professional and private life for people.”

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      Tor Helge Henry
      Watchbird AS

      MSc Industrial Economy and Technology Management. Norwegian University of Science and Technology (NTNU). More than 30 years of experience from both military and civilian organizations comprising technology, process improvement & quality management, training and business development.

      “Throughout my career I have always been fascinated and engaged in continuous process improvement and the advantage of doing it right the first time – as a result of well documented process and actual everyday behavior”

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      PhD Glenn Gundersen
      Medical Advisor
      Watchbird AS

      PhD in molecular cell biology from University of Oslo. 30 years of experience within pharmaceutical, bio-/medical technology sector holding leading medical positions. Focus areas are oncology, immunology / inflammation, neurology and dermatology. Preclinical and clinical trial experience for pharmaceutical and medical device development. Regulatory, manufacturing. Diagnostics and medical counter measures against CBRN threats.

      “My main driver is linking scientific advances to smart solutions for better health.”

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      Johan Woo Kvandal
      Legal Advisor
      Watchbird AS

      Executive and lawyer with extensive experience in startups and the defense industry. Former General Counsel for the Norwegian Defence Material Agency, lawyer at Thommessen, Deputy Judge, holder of a Global Executive MBA from INSEAD, and a law degree from the University of Tromsø. Specialized in negotiation and project management at Harvard Law School and SKEMA Business School. Recognized in GC Powerlist Norway and Finansavisen Jus, acknowledged as a Top Emerging Leader by Assessit.

      “I foster new ventures and drive innovative solutions, ensuring startups establish a solid foundation for future success with a purpose of helping others.”

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      Dennis R Bach
      Process/Sensor Advisor
      Watchbird AS

      Having more then 3 decades of experience in process industry is giving a good foundation in understanding and developing new solutions for sensors and measurements.

      Primarily leading projects in food and gas industries, where measurement and sensing are key aspect of all developments.

      "New technology is a strong motivator, being a part of an agile and strongly motivated team is a sure winner."

    Board of Directors

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    Kjell-Ove Orderud Skare
    Chairman of the board

    Retired Norwegian Army Major General who is currently Program Director at Space Norway. Communications and signals expert with deep knowledge in national and international strategic military and industrial research and development processes. He has served as high ranked officer in the Norwegian Armed Forces, NATO and US. He has a vast international network, adaptable and highly relevant for the company´s future development.

    “The key to our success is good planning, execution and tempo within a complex military and civilian framework. This challenge inspires me.”

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    Morten Grusd
    Non-Executive Director

    Bachelor of Science in Management Sciences, University of Manchester, England and MBA in International Management, Thunderbird School of Global Management, USA. More than 30 years manager and CEO experience within sales, marketing, banking, and communication in small and large Norwegian and international companies.

    “In today’s political situation, the Watchbird technology and products meet demands from a military and a civilian perspective. Scaling the company to become a global player in its field is a tremendous challenge, and a massive opportunity, that I am happy to contribute to.”

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    Geir M. Aarstad
    Non-Executive Director

    Master of Science Civil Engineering (MSc) Civil Engineer from Norwegian University of Science and Technology (NTNU) and IMD Business school, Lausanne, Switzerland | STEP, executives program. I have gained considerable experience during the past 30 years as chairman of the board, director, president and CEO, in some leading contracting, offshore, consulting and real estate companies in Norway, Europe and the Middle East.

    "I'm really motivated to be a part of a new strong technology player who can meet demands from the military as well as the private market. I look forward contributing to develop Watchbird from a startup company to be a global leading player in its home market within the next years."

    Advisory Board

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      Glen Ole Rødland, PhD/MBA Finance
      Investor, BoD
      Chairperson at ABL-Group ASA

      MBA and Postgraduate Studies in Finance completed at the Norwegian School of Economics and Business Administration (NHH) and UCLA. 30 years’ experience in shipping, oil and gas service, finance, and investment management. Extensive experience as an analyst and in corporate finance from Investment banking, Private Office, and Private Equity. Considerable experience as a board member and chairman of several Norwegian public companies and international companies. Currently Chairman of Prosafe SE and of ABL-Group ASA. Has previously served on the board of Spectrum ASA (merged into TGS ASA) for more than 10 years, seven of which as Chairman, and as Chairman of Seadrill Ltd.

      "Years in business have demonstrated to me that it’s all about the people”. The founder team in Watchbird has the unique combination of a relevant network in the military complex and business experience. This is a good starting point for transforming an idea into a product and a healthy business."

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      Peter Due
      Sr. Project and Business
      Developer Kongsberg Innovation

      Experienced executive and entrepreneur. Demonstrated history in autonomous and maritime industry, sports apparel industry and corporate events. Skilled in Business Development, Product development, Entrepreneurship, Management and International Business. Experience from the Diplomatic Service and Military including peacekeeping missions.

      “Improving safety for our soldiers is what’s motivating me to assist Watchbird building their company.”

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      Nils Thomas Lien
      Montin Partners

      Nils Thomas has experience from managing businesses, especially in property. Has worked a lot with companies that have operational, organizational, financial and legal challenges, as well as complex shareholder negotiations. In the last 10 years, Nils Thomas has worked mostly from the owner and board side in various companies, from venture to medium-sized companies, from pure SaaS companies to combined hardware - software - cloud companies. Experience from the scaling phase - scaling of product and organization with associated internationalization.

      “Likes to be a contributor to the management on the way from a small company to a medium-sized company, through own growth and M & A. Is concerned with openness, transparency and integrity.”

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      Joachim Helstad
      Communication and design
      CEO and AD at JHelstad AS

      More than 30 years’ experience as communicator and designer for a wide range of international companies. Former paratrooper and Norwegian Special Forces soldier. Photography education from Florence/Italy and graphic designer at the School of Graphic Design in Oslo.

      Founder and CEO at Pilot Design and JHelstad AS. Waste experience within communication and design of brands, start-ups and companies national and internationally. Investor specialized in property, bonds and risk management with an extensive network and industry experience.

      “Being commercial is all about telling comprehensible stories - Through my work with entrepreneurs and start-ups, I have seen non profitable and successful companies. The people in Watchbird, the ideas, values, their products, the market potential and their unique position within the military framework inspire me. I want to tell the “Watchbird story”, creating future success.

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    Watchbird is working closely with Data Respons as partner for technical development of sensors, information handling, analysis and communication.

    Data Respons is a growth company and a pure-play digital leader with an in-depth expertise in software development, R&D services, advanced embedded systems and IoT solutions. With 30 years of experience and 1650 Specialists. The headquarter of Data Respons is located in Oslo, Norway, and the company has subsidiaries and offices in the Nordics, Germany & Taiwan.

    Data Respons provide R&D services and smart embedded solutions to OEM companies, system integrators and vertical product suppliers in a range of market segments such as Mobility, Industry Automation, Telecom Media, Space, Defence Security, MedTech, Energy.

    For more information see web page:

    Participation in EDF / Resilience

    Watchbird is, together with FFI, a member of the 2023 EDF consortium application “Resilience” led by CEA  Commissariat à l'énergie atomique et aux énergies alternatives. This is a French public government-funded research organisation in the areas of energy, defence and security, information technologies and health technologies, together with approximately 80 leading European companies, universities, government organizations and military and civilian research institutions.

    Industry partners:

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    Governmental and expert organizations:

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    • Adr: Grefsenveien 100, 0492 Oslo
      E-post: post@watchbird.no
      Phone: +47 928 44 290

    • A Norwegian Medical Technology Company

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